Global Brand Manager CardioMetabolics (Diabetes)(m/w/x)

Beschreibung

You will shape the global future of diabetes care by leading strategic brand plans and product launches. Your day-to-day involves translating deep market insights into impactful multichannel programs.

Anforderungen

• •University degree in Science, Business, or preferred
• •MBA or postgraduate marketing qualification (optional)
• •Experience managing global or regional Cardiometabolic brands
• •Experience with GLP‑1 brands (highly valued)
• •Experience with biosimilars (welcome)
• •Fluency in English
• •Knowledge of Spanish, Arabic, or Mandarin (plus)
• •Strategic thinking and insight connection
• •Brand building and long-range planning capability
• •Experience with launches and portfolio expansion
• •Ability to engage customers across channels
• •Strong financial and analytical capabilities
• •Creativity and passion for innovative marketing
• •Experience managing diabetes or innovator portfolios
• •Understanding of global or emerging markets
• •Collaborative mindset and matrix organization experience
• •Ability to influence and build relationships
• •Proactive and strategic problem-solving skills
• •Inclusive communication and advanced interpersonal skills
• •Adaptability in fast‑paced environments
• •Strong project management and organizational abilities

Aufgaben

• •Develop forward-looking brand plans for the diabetes portfolio
• •Identify emerging market trends and key opportunities
• •Lead market research to uncover patient and customer needs
• •Translate insights into actionable global marketing strategies
• •Shape differentiated brand positioning and resonant messaging
• •Set strategic objectives aligned with the company's vision
• •Design integrated multichannel programs for healthcare professionals and patients
• •Ensure marketing approaches are customer-centric and inclusive
• •Lead comprehensive launch plans for new global brands
• •Partner with affiliates to ensure execution readiness
• •Coach and support local marketing and commercial teams
• •Lead the cross-functional Diabetes Brand Stream
• •Implement life-cycle management strategies and business cases
• •Manage promotional budgets to ensure strong ROI
• •Establish performance dashboards and monitoring processes
• •Provide transparent monthly updates to senior management
• •Facilitate knowledge-sharing and best practices across regions

Tools & Technologien

Benefits