Too Good To Go
CRM Automation & MarTech Lead(m/w/x)
Vollzeitmit HomeofficeBerufserfahren
Berlin
ab USD 85.000 - 95.000 / Jahr
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Dein persönlicher KI-Karriere-Agent
HEHelloFresh Group
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Global CRM engagement and conversion strategies for lead and prospect lifecycles. Mobile channel expertise with SMS, Push, WhatsApp, or in-app messaging required. Hybrid working, discounts on HelloFresh boxes and office meals.
Anforderungen
- 7+ years CRM, lifecycle, or digital marketing experience
- Strong track record scaling prospect/lead nurture programmes
- Deep expertise in prospect lifecycle marketing
- Proven mobile channel expertise
- Hands-on experience with SMS, Push Notifications, WhatsApp, or in-app messaging
- Experience collaborating with Product and UX teams
- Experience partnering with Creative teams
- Proficiency with CRM platforms
- Proficiency with data tools (SQL, Google Analytics, Tableau)
- Proficiency with CDP tools for segmentation, personalization, ML, reporting
- Strong analytical skills and data driven mindset
- Confidence building/interpreting performance reports
- Confidence extracting customer-insights and decision making
- Excellent stakeholder management skills
- Excellent communication skills (in English)
- Globally collaborative approach
- Familiarity with generative AI in marketing contexts
- Desire to make HelloFresh better
- Diverse experiences
Aufgaben
- Shape global CRM engagement and conversion strategies
- Define lead and prospect lifecycle marketing across channels
- Lead global acquisition and nurture roadmap development
- Develop and scale data-driven segmentation and personalization
- Create dynamic content to enhance engagement and conversion
- Evolve mobile channel strategy for SMS, WhatsApp, push, in-app
- Stay ahead of platform developments and define best practices
- Partner with Brand and Creative teams for campaign development
- Integrate generative AI for high-quality, consistent messaging
- Track and optimize CRM performance metrics
- Design and lead A/B and multivariate testing programs
- Present strategy and performance insights to senior stakeholders
- Ensure cross-market alignment and execution excellence
- Collaborate with Analytics, CRM Operations, Product, Pricing, and Brand teams
Berufserfahrung
- 7 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
- SMS
- Push Notifications
- in-app messaging
- Salesforce Marketing Cloud
- Iterable
- Adobe
- SQL
- Google Analytics
- Tableau
- CDP
- generative AI
Benefits
Betriebliche Altersvorsorge
- Subsidized pension scheme
Flexibles Arbeiten
- Hybrid working model
Mitarbeiterrabatte
- Discounts on weekly HelloFresh box
Gratis oder Vergünstigte Mahlzeiten
- Discounts on office meals
Weiterbildungsangebote
- Internal training
- German language learning budget
Sonstige Vorteile
- Access to HelloFresh Academy
Mentale Gesundheitsförderung
- Mental health support
- Wellbeing platforms
Parkplatz & Pendelvorteile
- Transportation perks
Familienfreundlichkeit
- Working-parent-friendly benefits
Gesundheits- & Fitnessangebote
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh Group erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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HEHelloFresh Group
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Global CRM engagement and conversion strategies for lead and prospect lifecycles. Mobile channel expertise with SMS, Push, WhatsApp, or in-app messaging required. Hybrid working, discounts on HelloFresh boxes and office meals.
Anforderungen
- 7+ years CRM, lifecycle, or digital marketing experience
- Strong track record scaling prospect/lead nurture programmes
- Deep expertise in prospect lifecycle marketing
- Proven mobile channel expertise
- Hands-on experience with SMS, Push Notifications, WhatsApp, or in-app messaging
- Experience collaborating with Product and UX teams
- Experience partnering with Creative teams
- Proficiency with CRM platforms
- Proficiency with data tools (SQL, Google Analytics, Tableau)
- Proficiency with CDP tools for segmentation, personalization, ML, reporting
- Strong analytical skills and data driven mindset
- Confidence building/interpreting performance reports
- Confidence extracting customer-insights and decision making
- Excellent stakeholder management skills
- Excellent communication skills (in English)
- Globally collaborative approach
- Familiarity with generative AI in marketing contexts
- Desire to make HelloFresh better
- Diverse experiences
Aufgaben
- Shape global CRM engagement and conversion strategies
- Define lead and prospect lifecycle marketing across channels
- Lead global acquisition and nurture roadmap development
- Develop and scale data-driven segmentation and personalization
- Create dynamic content to enhance engagement and conversion
- Evolve mobile channel strategy for SMS, WhatsApp, push, in-app
- Stay ahead of platform developments and define best practices
- Partner with Brand and Creative teams for campaign development
- Integrate generative AI for high-quality, consistent messaging
- Track and optimize CRM performance metrics
- Design and lead A/B and multivariate testing programs
- Present strategy and performance insights to senior stakeholders
- Ensure cross-market alignment and execution excellence
- Collaborate with Analytics, CRM Operations, Product, Pricing, and Brand teams
Berufserfahrung
- 7 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
- SMS
- Push Notifications
- in-app messaging
- Salesforce Marketing Cloud
- Iterable
- Adobe
- SQL
- Google Analytics
- Tableau
- CDP
- generative AI
Benefits
Betriebliche Altersvorsorge
- Subsidized pension scheme
Flexibles Arbeiten
- Hybrid working model
Mitarbeiterrabatte
- Discounts on weekly HelloFresh box
Gratis oder Vergünstigte Mahlzeiten
- Discounts on office meals
Weiterbildungsangebote
- Internal training
- German language learning budget
Sonstige Vorteile
- Access to HelloFresh Academy
Mentale Gesundheitsförderung
- Mental health support
- Wellbeing platforms
Parkplatz & Pendelvorteile
- Transportation perks
Familienfreundlichkeit
- Working-parent-friendly benefits
Gesundheits- & Fitnessangebote
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens HelloFresh Group erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Noch nicht perfekt?
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