Dein persönlicher KI-Karriere-Agent
CRM & Engagement Marketing Manager(m/w/x)
Designing AI-powered user journeys for personalized medicine apps. 4-6 years CRM marketing experience required. 150€ monthly subsidy, BahnCard, and public transport subsidy.
Anforderungen
- 4-6 years engagement, lifecycle, retention, or CRM marketing experience
- Proven track record across multiple channels
- Hands-on CRM and lifecycle platforms experience
- Familiarity with automation, personalization, AI tools
- Strong copywriting and content creation skills
- Confident external partner management
- Leading alignment workshops
- Co-developing programs
- Consulting stakeholders on engagement best practices
- Strong analytical mindset
- Translate data and funnel insights into strategy
- Data-driven working style
- Structured working style
- Detail-oriented working style
- Experience in healthtech, pharma, or lifestyle industries
- Familiarity with gamification, loyalty, community programs
- Familiarity with behavioral science
- Technical fluency in APIs
- Technical fluency in integrations
- Technical fluency in HTML/CSS for email
- Technical fluency in advanced AI use cases
Aufgaben
- Define and execute engagement and lifecycle marketing strategy
- Develop goals, KPIs, and roadmaps with product and commercial teams
- Design end-to-end user journeys across digital touchpoints
- Lead partner strategy development and alignment workshops
- Plan and execute CRM campaigns across email, push, and in-app channels
- Segment audiences and apply personalization tactics
- Maintain the campaign calendar
- Create and manage content across all channels
- Use AI and automation tools for personalization and content creation
- Monitor engagement KPIs and build dashboards
- Run A/B tests to improve journeys and campaigns
- Conduct cohort and funnel analysis
- Act as internal engagement consultant and knowledge hub
- Partner with customer success, product, and sales
- Lead external partner alignments and workshops
- Provide frameworks and enablement materials
- Optimize CRM, CDP, and engagement tech stack
- Ensure GDPR compliance across all activities
Berufserfahrung
- 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
Tools & Technologien
- HubSpot
- Customer.io
- Brevo
- Salesforce
- APIs
- HTML/CSS
Benefits
Sonstige Zulagen
- 150€ monthly subsidiary
Flexibles Arbeiten
- Internet at home
- Hybrid-work policy
Öffi Tickets
- BahnCard
- Public transport subsidy
Kinderbetreuung
- Kindergarden subsidy
Mehr Urlaubstage
- Paid time-off
Workation & Sabbatical
- Workation
Betriebliche Altersvorsorge
- Company pension scheme
Team Events & Ausflüge
- Company off-sites
- Kick-offs
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
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CRM & Engagement Marketing Manager(m/w/x)
Designing AI-powered user journeys for personalized medicine apps. 4-6 years CRM marketing experience required. 150€ monthly subsidy, BahnCard, and public transport subsidy.
Anforderungen
- 4-6 years engagement, lifecycle, retention, or CRM marketing experience
- Proven track record across multiple channels
- Hands-on CRM and lifecycle platforms experience
- Familiarity with automation, personalization, AI tools
- Strong copywriting and content creation skills
- Confident external partner management
- Leading alignment workshops
- Co-developing programs
- Consulting stakeholders on engagement best practices
- Strong analytical mindset
- Translate data and funnel insights into strategy
- Data-driven working style
- Structured working style
- Detail-oriented working style
- Experience in healthtech, pharma, or lifestyle industries
- Familiarity with gamification, loyalty, community programs
- Familiarity with behavioral science
- Technical fluency in APIs
- Technical fluency in integrations
- Technical fluency in HTML/CSS for email
- Technical fluency in advanced AI use cases
Aufgaben
- Define and execute engagement and lifecycle marketing strategy
- Develop goals, KPIs, and roadmaps with product and commercial teams
- Design end-to-end user journeys across digital touchpoints
- Lead partner strategy development and alignment workshops
- Plan and execute CRM campaigns across email, push, and in-app channels
- Segment audiences and apply personalization tactics
- Maintain the campaign calendar
- Create and manage content across all channels
- Use AI and automation tools for personalization and content creation
- Monitor engagement KPIs and build dashboards
- Run A/B tests to improve journeys and campaigns
- Conduct cohort and funnel analysis
- Act as internal engagement consultant and knowledge hub
- Partner with customer success, product, and sales
- Lead external partner alignments and workshops
- Provide frameworks and enablement materials
- Optimize CRM, CDP, and engagement tech stack
- Ensure GDPR compliance across all activities
Berufserfahrung
- 4 - 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
Tools & Technologien
- HubSpot
- Customer.io
- Brevo
- Salesforce
- APIs
- HTML/CSS
Benefits
Sonstige Zulagen
- 150€ monthly subsidiary
Flexibles Arbeiten
- Internet at home
- Hybrid-work policy
Öffi Tickets
- BahnCard
- Public transport subsidy
Kinderbetreuung
- Kindergarden subsidy
Mehr Urlaubstage
- Paid time-off
Workation & Sabbatical
- Workation
Betriebliche Altersvorsorge
- Company pension scheme
Team Events & Ausflüge
- Company off-sites
- Kick-offs
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Temedica
Branche
Healthcare
Beschreibung
Temedica is a digital health company that turns real-world data into actionable insights, empowering life sciences companies to improve health outcomes.
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