Riot Games
Brand Manager Eastern Europe, VALORANT(m/w/x)
Vollzeitnur vor OrtSenior
Berlin
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RIRiot Games
Brand Manager III EMEA - Riftbound(m/w/x)
Berlin
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Localizing global brand briefs for Riftbound TCG player activations across EMEA. Brand strategy and TCG audience understanding required. Focus on competitive, social, and community marketing dynamics.
Anforderungen
- Familiarity with Riftbound or TCG as player/participant
- Understanding of TCG audience, culture, and competitive scene
- Brand strategy, channel strategy, or agency experience
- Grasp of gaming and Organized Play marketing dynamics
- Crafting narratives and experiences for competitive, social, community audiences
- Understanding of social play formats' impact on engagement and brand
- Lead cross-functional campaigns from strategy to execution
- Manage creative timelines, production workflows, launch coordination
- Work with or manage external creative agencies and local vendors
- Agency briefing, approvals, and quality control
- Exceptional communication and collaboration skills
- Build strong relationships across regional and global teams
- Strategic mindset
- Translate brand goals into localized tactics
- Familiarity with performance reporting
- Interpret campaign results and generate insights
- Prior experience with TCG games and companies
- Deep understanding of TCG development process and distribution
- Lead or support multi-market campaigns across EMEA
- Understanding of regional nuances and market-specific adaptations
- Knowledge of media, programmatic, and user acquisition
- Experience with collaborative campaign management
- Excellent project management skills
- Ability to prioritize and stay organized
- Play TCG games weekly
- Craft expertise
- Collaborative spirit
- Decision-making prioritizing player delight
- Player empathy and care for player experiences
Aufgaben
- Translate global brand and campaign briefs into culturally relevant activations
- Plan and execute Riftbound brand campaigns in EMEA
- Develop go-to-market strategies for new set releases and product launches
- Ensure cross-functional alignment for campaign execution
- Identify and address regional constraints and opportunities
- Collaborate with influencer, community, and comms teams for consistent brand expression
- Foster synergies and cross-product opportunities with other games teams
- Enforce brand DNA and guidelines for marketing campaigns
- Define success metrics tied to Riftbound game KPIs
- Identify new marketing opportunities based on player insights
- Provide regional insights to global organized play and partner teams
- Craft unique promotional opportunities for events
- Support brand positioning and storytelling for organized play
- Ensure cohesive brand presence in physical retail and organized play
- Partner with global and regional teams to scale marketing impact
- Manage and track EMEA budget spends
- Share best practices and insights across markets
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Riot Games erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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RIRiot Games
Brand Manager III EMEA - Riftbound(m/w/x)
Berlin
VollzeitVor OrtSenior
Nejo KI-Zusammenfassung
Localizing global brand briefs for Riftbound TCG player activations across EMEA. Brand strategy and TCG audience understanding required. Focus on competitive, social, and community marketing dynamics.
Anforderungen
- Familiarity with Riftbound or TCG as player/participant
- Understanding of TCG audience, culture, and competitive scene
- Brand strategy, channel strategy, or agency experience
- Grasp of gaming and Organized Play marketing dynamics
- Crafting narratives and experiences for competitive, social, community audiences
- Understanding of social play formats' impact on engagement and brand
- Lead cross-functional campaigns from strategy to execution
- Manage creative timelines, production workflows, launch coordination
- Work with or manage external creative agencies and local vendors
- Agency briefing, approvals, and quality control
- Exceptional communication and collaboration skills
- Build strong relationships across regional and global teams
- Strategic mindset
- Translate brand goals into localized tactics
- Familiarity with performance reporting
- Interpret campaign results and generate insights
- Prior experience with TCG games and companies
- Deep understanding of TCG development process and distribution
- Lead or support multi-market campaigns across EMEA
- Understanding of regional nuances and market-specific adaptations
- Knowledge of media, programmatic, and user acquisition
- Experience with collaborative campaign management
- Excellent project management skills
- Ability to prioritize and stay organized
- Play TCG games weekly
- Craft expertise
- Collaborative spirit
- Decision-making prioritizing player delight
- Player empathy and care for player experiences
Aufgaben
- Translate global brand and campaign briefs into culturally relevant activations
- Plan and execute Riftbound brand campaigns in EMEA
- Develop go-to-market strategies for new set releases and product launches
- Ensure cross-functional alignment for campaign execution
- Identify and address regional constraints and opportunities
- Collaborate with influencer, community, and comms teams for consistent brand expression
- Foster synergies and cross-product opportunities with other games teams
- Enforce brand DNA and guidelines for marketing campaigns
- Define success metrics tied to Riftbound game KPIs
- Identify new marketing opportunities based on player insights
- Provide regional insights to global organized play and partner teams
- Craft unique promotional opportunities for events
- Support brand positioning and storytelling for organized play
- Ensure cohesive brand presence in physical retail and organized play
- Partner with global and regional teams to scale marketing impact
- Manage and track EMEA budget spends
- Share best practices and insights across markets
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Riot Games erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Riot Games
Branche
Entertainment
Beschreibung
The company puts players first, creating games and experiences that enhance player enjoyment and collaboration.
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