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Account Based Marketing Manager(m/w/x)
ABM strategy and execution for B2B clients in product innovation and manufacturing, with multi-touch attribution reporting. 4+ years ABM and B2B marketing experience, including direct customer-facing role, required. Focus on multi-touch attribution reporting and campaign optimization.
Anforderungen
- Degree in marketing, related field, or equivalent professional training/experience
- 4+ years of experience in ABM and B2B marketing
- Demonstrated ability to provide strategic and consultative input to sales team
- Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
- Team player able to work cross-functionally
Aufgaben
- Meet or exceed quarterly role requirements
- Contribute to ABM processes and best practices for marketing and sales teams
- Understand multi-touch attribution reporting for key accounts
- Document and share campaign tactic optimization best practices
- Understand accounts and campaign planning and execution
- Complete ITSMA Account Based Marketing Training and Certification
- Deliver account portfolio research and analysis to drive ABSM strategies
- Strategize, execute, and optimize data-driven ABSM 1:1 and 1:few strategies
- Deploy multi-channel ABM 1:1 and 1:few campaigns
- Collaborate on targeting strategies for 1:many ABM campaigns
- Apply an experimentation mindset to ABM campaigns
- Iterate and optimize campaigns based on data analysis
- Collaborate with marketing and sales teams to prioritize key accounts
- Provide ongoing reporting and campaign insights to stakeholders
- Leverage high-performance ABSM marketing tools and integrations
- Partner with BDR and sales teams for strong alignment
Berufserfahrung
- 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
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Account Based Marketing Manager(m/w/x)
ABM strategy and execution for B2B clients in product innovation and manufacturing, with multi-touch attribution reporting. 4+ years ABM and B2B marketing experience, including direct customer-facing role, required. Focus on multi-touch attribution reporting and campaign optimization.
Anforderungen
- Degree in marketing, related field, or equivalent professional training/experience
- 4+ years of experience in ABM and B2B marketing
- Demonstrated ability to provide strategic and consultative input to sales team
- Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
- Team player able to work cross-functionally
Aufgaben
- Meet or exceed quarterly role requirements
- Contribute to ABM processes and best practices for marketing and sales teams
- Understand multi-touch attribution reporting for key accounts
- Document and share campaign tactic optimization best practices
- Understand accounts and campaign planning and execution
- Complete ITSMA Account Based Marketing Training and Certification
- Deliver account portfolio research and analysis to drive ABSM strategies
- Strategize, execute, and optimize data-driven ABSM 1:1 and 1:few strategies
- Deploy multi-channel ABM 1:1 and 1:few campaigns
- Collaborate on targeting strategies for 1:many ABM campaigns
- Apply an experimentation mindset to ABM campaigns
- Iterate and optimize campaigns based on data analysis
- Collaborate with marketing and sales teams to prioritize key accounts
- Provide ongoing reporting and campaign insights to stakeholders
- Leverage high-performance ABSM marketing tools and integrations
- Partner with BDR and sales teams for strong alignment
Berufserfahrung
- 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
Über das Unternehmen
Autodesk GmbH (Germany)
Branche
IT
Beschreibung
The company helps innovators turn their ideas into reality, transforming how things are made and what can be made.
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