Novartis Pharma AG
Executive Director – Renal International (Rare Renal)(m/w/x)
Vollzeitmit HomeofficeSenior
Basel
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BOBoehringer Ingelheim
(Senior) Brand Manager(m/w/x)
Basel
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Local end-to-end brand strategy for medical products, including forecast and investment mix. Strong brand management experience, ideally with launch experience in specialty care, required. Remote work, flexible hours, and training opportunities.
Anforderungen
- Strong brand management experience, ideally with successful launch experience in specialty care, metabolic, or chronic disease areas
- Experience in obesity field strongly preferred
- Expertise in omnichannel marketing, digital activation, and customer experience design
- Consumer mindset, ability to think beyond traditional pharma models
- Ability to engage patients and consumers responsibly and compliantly
- Ability to lead in a matrix environment
- Ability to influence decisions and senior stakeholders across functions
- Strategic, analytical, and creative thinking
- Strong execution discipline
- Live up and demonstrate core Boehringer behaviors
Aufgaben
- Lead local end-to-end brand strategy aligned with global plans
- Own forecast and investment mix based on market evolution
- Lead annual brand planning, including scenario and cross-functional governance
- Implement cross-functionally aligned tactical plans, adapting to market dynamics
- Monitor market and customer landscape to identify opportunities and adjust strategy
- Partner with Data & Analytics team on segmentation and call planning
- Own brand KPIs, budget, and investment mix for strong ROI
- Use insights and data to improve customer experience across patient journey
- Drive consumer-centric services using behavioral, emotional, and social insights
- Design and deploy field and digital touchpoints with real-time triggers
- Set and optimize CX KPIs and ROMI across channels
- Define and execute content strategy aligned with brand strategy
- Implement modular content and streamlined MLR process
- Standardize claims, references, and templates for compliant personalization
- Lead launch governance, readiness, and post-launch optimization
- Partner with Medical and Market Access to build value stories
- Align evidence with positioning and access needs
- Track risks and opportunities to adapt business scenarios
- Orchestrate KOLs, medical societies, and patient groups
- Ensure global–regional–local alignment and knowledge sharing
- Manage agencies and upskill teams in omnichannel, analytics, and content operations
- Foster a culture of agility, accountability, and team spirit
- Mentor and coach interns and trainees
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
- Französisch – Grundkenntnisse
Benefits
Flexibles Arbeiten
- Remote work
- Flexible working hours
Weiterbildungsangebote
- Training and development opportunities
Mentale Gesundheitsförderung
- Employee Assistance Programs (EAP)
Mentoring & Coaching
- Coaching services
Lockere Unternehmenskultur
- Collaborative work environment
Sonstige Vorteile
- Mutual support
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Boehringer Ingelheim erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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BOBoehringer Ingelheim
(Senior) Brand Manager(m/w/x)
Basel
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Local end-to-end brand strategy for medical products, including forecast and investment mix. Strong brand management experience, ideally with launch experience in specialty care, required. Remote work, flexible hours, and training opportunities.
Anforderungen
- Strong brand management experience, ideally with successful launch experience in specialty care, metabolic, or chronic disease areas
- Experience in obesity field strongly preferred
- Expertise in omnichannel marketing, digital activation, and customer experience design
- Consumer mindset, ability to think beyond traditional pharma models
- Ability to engage patients and consumers responsibly and compliantly
- Ability to lead in a matrix environment
- Ability to influence decisions and senior stakeholders across functions
- Strategic, analytical, and creative thinking
- Strong execution discipline
- Live up and demonstrate core Boehringer behaviors
Aufgaben
- Lead local end-to-end brand strategy aligned with global plans
- Own forecast and investment mix based on market evolution
- Lead annual brand planning, including scenario and cross-functional governance
- Implement cross-functionally aligned tactical plans, adapting to market dynamics
- Monitor market and customer landscape to identify opportunities and adjust strategy
- Partner with Data & Analytics team on segmentation and call planning
- Own brand KPIs, budget, and investment mix for strong ROI
- Use insights and data to improve customer experience across patient journey
- Drive consumer-centric services using behavioral, emotional, and social insights
- Design and deploy field and digital touchpoints with real-time triggers
- Set and optimize CX KPIs and ROMI across channels
- Define and execute content strategy aligned with brand strategy
- Implement modular content and streamlined MLR process
- Standardize claims, references, and templates for compliant personalization
- Lead launch governance, readiness, and post-launch optimization
- Partner with Medical and Market Access to build value stories
- Align evidence with positioning and access needs
- Track risks and opportunities to adapt business scenarios
- Orchestrate KOLs, medical societies, and patient groups
- Ensure global–regional–local alignment and knowledge sharing
- Manage agencies and upskill teams in omnichannel, analytics, and content operations
- Foster a culture of agility, accountability, and team spirit
- Mentor and coach interns and trainees
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – fließend
- Englisch – fließend
- Französisch – Grundkenntnisse
Benefits
Flexibles Arbeiten
- Remote work
- Flexible working hours
Weiterbildungsangebote
- Training and development opportunities
Mentale Gesundheitsförderung
- Employee Assistance Programs (EAP)
Mentoring & Coaching
- Coaching services
Lockere Unternehmenskultur
- Collaborative work environment
Sonstige Vorteile
- Mutual support
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Boehringer Ingelheim erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Boehringer Ingelheim
Branche
Pharmaceuticals
Beschreibung
The company is focused on delivering lasting value to patients through innovative therapies and early clinical development.
Noch nicht perfekt?
- Novartis Pharma AG
Executive Director – Renal International (Rare Renal)(m/w/x)
Vollzeitmit HomeofficeSeniorBasel - Novartis Pharma AG
Director International, Integrated Insights(m/w/x)
Vollzeitmit HomeofficeSeniorBasel - Novartis Pharma AG
Therapeutic Area Biomarker Lead / Biomarker Strategy – Cardiovascular and Metabolism(m/w/x)
Vollzeitmit HomeofficeSeniorBasel - Boehringer Ingelheim
Market Access and Healthcare Affairs Manager(m/w/x)
Vollzeitmit HomeofficeSeniorBasel - Abbott Products Operations AG
Global Medical Manager Oncology – Biosimilars(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenBasel, Allschwil